New York Agency FCB, for Florida Blue requested a series of still images to be photographed alongside a video team from the amazing Knucklehead TV. The images needed to illustrate real life authentic situations that would speak to their different audiences. We worked with a variety of talent to highlight everyday people, from a mom, to an ride-share driver, to a pizza chef. Florida Blue was hoping to bring new imagery into their library that can be leveraged across their various marketing intiatives.
Having worked with large video crew’s before was a huge help, so working together was easy and being able to move in between takes for photography worked really well. The talent brought their A game and we were able to create some fantastic images.
AGENCY: FCB
Creative Art Director: Waimuk Sie
Agency Producer: Alston BowmanPRODUCTION COMPANY: KNUCKLEHEAD TV
Producer/ Hop: Christa Thompson
Production Supervisor: Matthias Van Assche