Florida Blue

New York Agency FCB, for Florida Blue requested a series of still images to be photographed alongside a video team from the amazing Knucklehead TV. The images needed to illustrate real life authentic situations that would speak to their different audiences. We worked with a variety of talent to highlight everyday people, from a mom, to an ride-share driver, to a pizza chef. Florida Blue was hoping to bring new imagery into their library that can be leveraged across their various marketing intiatives.

Having worked with large video crew’s before was a huge help, so working together was easy and being able to move in between takes for photography worked really well. The talent brought their A game and we were able to create some fantastic images.

AGENCY: FCB
Creative Art Director: Waimuk Sie
Agency Producer: Alston Bowman

PRODUCTION COMPANY: KNUCKLEHEAD TV
Producer/ Hop: Christa Thompson
Production Supervisor: Matthias Van Assche

Simply Healthcare

Sometimes we get to work on projects that exude so much joy that it’s easy to get loads of great images. This project for Simply Healthcare was a project that made everyone happy!

We shot this in studio and comp’ed in the backgrounds, which I shot separatley. Working with the talent was amazing, especially since they had all recently shot the video comercial. The main challenge for this job was the turn around time, I was fortunate to work with the Amazing team at Imagen Marketing Agency, the stellar producer Jennifer Friedman and many other fantastic people. Despite the short turnaround time, we delivered on time and on budget with a tight deadline.

It’s been amazing seeing the images all over Florida, on buses and billboards.  

Special thanks to this amazing team:

Agency: Imagen Marketing Agency
Agency Producer: Steve Akerman
Creative Director: Hugo La Torre
Account Supervisor: Sissy Fuster

Executive Producer: Jennifer Friedman
Wardrobe Stylist: Nati Pineda
Make-Up: Valerie Giraud
Hair: Juliana Moss
Digital: Orlando Noa

The Making of a Caterpillar

Hint: it takes people to make a Caterpillar.

I am still buzzing from my recent adventure at the Caterpillar plant in Monterrey, Mexico. Let me tell you, it was a mind-blowing experience, filled with jaw-dropping sights and endless photo opportunities.

Walking through those gates, I was greeted by the sight of massive machinery parts being crafted with precision. Sparks flew as skilled workers welded giant parts together. It was like stepping into a photographer's paradise.

Every corner I turned revealed a new scene worthy of capturing. From the bustling workshops to the meticulous assembly lines, there was no shortage of incredible images waiting to be captured. I was like a kid in a candy store, except instead of sweets, it was the raw power of manufacturing on display.

I could have spent days exploring every nook and cranny of the plant, camera in hand. Everywhere I looked, there was something fascinating to photograph, from the intricate details of the machinery to the dedication etched on the faces of the workers.

Also it’s Mexico so there was Tequila and my favorite crew involved!

Until next time, Steve

New Advertising Section on the Site - Live Today

New work up in the Advertising section on the site! Including fun projects for Simply Healthcare and Florida Blue. There’s also the Discover card campaign and more! Enjoy :)

Clean Mountain Air & Zero Emissions on a Double Decker Bus

I want to share a recent job in the greater Los Angeles area for (long term and amazing client) Transdev. I'm a big fan of electric vehicles, and I'm excited to share my images of their cool new BEB’s (battery electric buses).

During my visit to Foothills Transit, I had the opportunity to photograph their fleet of electric double-decker buses, each with an impressive 250-mile range. These buses are a game-changer in the world of sustainable transportation.

I woke up at 4 am to capture the “rollout” at sunrise. I stood exposed in the predawn hustle and bustle as dozens of buses left the yard all around me while I shot long exposure images in the near dark, and it was totally worth it.

But it's not just about the buses; I was truly impressed by the employees at the facility. Their dedication and passion for what they do are evident in every aspect of their work. They are the driving force behind Foothills Transit and their parent company Transdev's mission to further the use of zero-emission buses. It's not just a job for them; it's a mission to make our environment cleaner and more sustainable.

I'm chuffed to share the photos with you, and hopefully, they capture the spirit of innovation and environmental responsibility that Transdev strives for. It was a fruitful trip in every sense, and I'm excited to see the positive impact these buses and the people behind them will have on the future of transportation.

Looking forward to catching up soon!